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"You can't fix what you haven't measured. Every SEO strategy that actually works starts with an honest audit of where things stand today."
A website SEO audit is a structured evaluation of every factor influencing your organic visibility — technical health, content quality, backlink authority, and competitive position — distilled into a single prioritised action plan, not a stack of disconnected reports.
Automated SEO audit tools generate long lists of issues with no sense of priority. A genuine SEO audit agency reads between the data — separating the handful of changes that will actually move rankings from the dozens that won't matter at all.
This matters even more before a SEO migration services engagement: you can't protect what you haven't first measured and mapped. Every migration we run starts with a comprehensive audit of the current state.
Technical, content, and authority analysis combined into one prioritised report.
URL mapping, redirect planning, and benchmarking before a single page moves.
Close monitoring after launch to catch and fix issues within days, not months.
From diagnosis to safe migration — our SEO audit services cover the full lifecycle of understanding and protecting your organic visibility.
A full technical SEO audit service covering crawlability, indexability, Core Web Vitals, on-page optimisation, content quality, backlink profile, and competitive benchmarking — delivered as one prioritised action plan.
Learn moreEvery comprehensive SEO audit report includes severity-ranked findings, estimated impact, and a clear implementation roadmap — written for stakeholders to act on, not just technical teams to decode.
Learn moreWhether you're redesigning, replatforming, or restructuring, our website migration SEO process protects existing rankings through complete URL mapping, redirect planning, and pre/post-launch benchmarking.
Learn moreMoving to a new domain is one of the highest-risk SEO events possible. Our domain migration SEO process includes careful 301 redirect mapping, search console verification, and authority transfer monitoring.
Learn moreEcommerce SEO migration carries extra complexity — product variants, category structures, and faceted navigation all need careful handling so your catalog doesn't lose rankings during a platform switch.
Learn moreIf a migration has already gone wrong, our post migration SEO recovery process audits what broke, fixes redirect gaps and indexing issues, and accelerates recovery of lost rankings and organic traffic.
Learn moreHere's exactly how we diagnose, prioritise, and report — the same process behind 300+ delivered SEO audits.
We crawl your entire site to surface crawlability issues, indexation gaps, Core Web Vitals failures, and structured data coverage — the foundation of any technical SEO audit service engagement.
We evaluate keyword targeting, content depth, metadata quality, and internal linking across your key pages, identifying exactly where content is underperforming relative to its ranking potential.
We assess your backlink profile for quality, relevance, and any toxic links that could be holding your domain back, benchmarked against the top-ranking competitors in your category.
We compare your performance against direct competitors across visibility, content depth, and technical health — turning a comprehensive SEO audit into competitive intelligence, not just a self-assessment.
Every finding is consolidated into a single SEO audit report, ranked by severity and estimated business impact — written so stakeholders across technical and non-technical teams can act on it immediately.
Beyond the report, we support implementation — whether that means our team executing fixes directly or guiding your internal developers through exactly what needs to change and why.
Every comprehensive SEO audit report we deliver scores your site across the categories that actually influence rankings — not a generic checklist, but a weighted assessment that tells you exactly where to focus first.
Whether you came to us for a free SEO audit or a full paid engagement, the structure stays the same — clear scoring, clear priorities, clear next steps.
Whether it's a domain change, CMS migration, or full redesign, this is the three-phase checklist that protects rankings through transition.
Moving from one domain to another, including subdomain consolidation and ccTLD-to-gTLD transitions for businesses expanding internationally.
Switching content management systems — WordPress, custom builds, headless CMS — while preserving URL structure, metadata, and rankings.
Platform switches like Shopify to Magento or WooCommerce, carefully handling product variants, categories, and faceted navigation.
Protocol changes that require careful redirect mapping to avoid duplicate content and mixed-content security warnings.
Major design overhauls or information architecture changes where URL structures and internal linking shift significantly.
Combining multiple domains or subdomains into one property — common during brand mergers or portfolio simplification.
Rather than quoting a generic number, here are the real factors that determine audit scope and effort — every engagement is scoped individually after understanding these.
A 20-page brochure site requires far less analysis than a 50,000-page ecommerce catalog or enterprise portal.
Multiple templates, subdomains, or custom-built platforms take longer to audit thoroughly than a single standard CMS site.
Highly competitive categories require deeper competitive benchmarking against more rivals to produce useful insight.
Auditing one domain is a different scope entirely from auditing a multi-location or multi-brand portfolio.
If you've already migrated and rankings dropped, recovery is usually possible — but speed matters. Here's how we diagnose and fix it fast.
Get an Emergency Audit ↗Missing redirects, blocked pages, or lost structured data
Quantify exactly what's been lost, page by page
Every broken or missing 301 redirect found and corrected
Speeding up Google's recognition of the corrected state
Catching any remaining issues before they compound further
★★★★★We were terrified to migrate our domain after a previous bad experience. StepUp's domain migration SEO process was meticulous — we retained 99% of our rankings within two weeks of going live.
★★★★★Our ecommerce SEO migration from one platform to another could have been a disaster with our catalog size. StepUp's redirect mapping was flawless — barely a dip in traffic.
★★★★★We came to StepUp after a botched migration cost us 40% of our traffic. Their post migration SEO recovery work got us back to baseline within six weeks — faster than we'd hoped.
A comprehensive SEO audit examines technical health (crawlability, indexability, Core Web Vitals), on-page factors (content quality, keyword targeting, metadata), off-page authority (backlink profile), and competitive positioning — combined into a single prioritised action plan rather than separate disconnected reports.
SEO audit cost is influenced primarily by site size and page count, technical complexity (number of templates, platforms, or subdomains), competitive landscape, and whether the audit covers a single domain or a multi-location or multi-brand portfolio. Rather than quoting a generic figure, we scope every audit individually after understanding these factors.
A free SEO audit is typically a useful starting point that surfaces major, easily detectable issues — but a comprehensive paid audit goes significantly deeper, covering content gap analysis, competitive benchmarking, and a fully prioritised implementation roadmap that a free audit usually can't provide.
Protecting rankings during a website migration requires a complete URL mapping and 301 redirect plan, pre-migration benchmarking of current rankings and traffic, careful XML sitemap and robots.txt updates, and close post-launch monitoring to catch and fix any indexing issues within days rather than weeks.
An SEO site migration checklist should include a full URL inventory and redirect map, pre-migration ranking and traffic benchmarks, structured data and metadata preservation, XML sitemap and robots.txt updates, a staging environment test phase, and a defined post-launch monitoring period to catch issues early.
Post migration SEO recovery typically takes anywhere from a few days to several weeks depending on site size and how well the migration was planned. A well-executed migration with correct redirects often shows minimal disruption, while a poorly planned one can take months to fully recover lost rankings.
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